Audi
Powell Street Promenade – Walter Hood, Lead Designer; David Russ, Project Manager
ASLA 2012 Professional Awards – General Design
On one of the busiest thoroughfares in San Francisco, four city blocks of parallel parking are replaced with a new pedestrian promenade. The Powell Street Promenade provides a 6’2” extension of the existing sidewalk, combining material innovation, technology and urban design into a new landscape that offers refuges for pedestrians amid the street’s busy vehicular and historic cable car traffic. It is the largest example of the city’s “Pavement to Parks” program, which seeks to reclaim swathes of urban land for pedestrian amenities. The project was funded in a public-private partnership with Audi USA and was intended to reflect their notion of ‘A Boldly Designed World’.